Kohler Power's first-ever global ad campaign. It's also the first one ever created in-house (we're talking 144 years).
The TV spot is one of the top 10 highest-rated ads in KOHLER history. And most importantly, after the campaign launched, web traffic to KohlerPower.com increased 67%.
This is the first national campaign for Kohler stores. It resulted in a 19% increase in foot traffic and 30% increase in web traffic—during COVID.
In 2018, Kohler became the first sleeve sponsor for Manchester United. We needed to introduce the world to Kohler Power. So we partnered with a Marvel artist and made the players superheroes—powered by KOHLER engines and generators. Results: 12M impressions on social media.
No one knows Kohler Power’s history. To celebrate our 100-year anniversary, we created a campaign that highlights how Kohler powered some of the most significant events of the 20th century.
Kohler enters the clean energy space for the first time. So education was critical—but it couldn’t be at the cost of creativity.
A simple tweet from a second-grade teacher turned into something pretty darn cool. Digiday thought so too.
The Ryder Cup ad helped drive a 500% increase in web traffic during the week of the tournament.
This is the beginning of a series of meaningful documentaries. A real-life extension of the KOHLER Power campaign — that focuses on the people we empower rather than the products we make.
On Facebook to date, the film has earned 3.6M impressions, 1.5M engagements and a 43% engagement rate. And our audience spent an average of 49 seconds immersed in our Facebook Canvas ad.
It was the launch of the most powerful mower engine KOHLER has ever made. We needed to prove how powerful. Rather than using vanilla visuals of landscapers cutting grass, we opted for something more dramatic.
KOHLER wanted to make inroads in the commercial marine generator market. To do so, they needed to make a statement. This is their anthem.
KOHLER Engines needed F&B videos for HomeDepot.com. We upped the ante with these bad boys.
